Vitra @ Milan Fair 2010.

Vitra will always have a special space in my heart. It was the first manufacture that invaded my heart and taught me the importance of design in our lives, good design!

I remember the first time I saw one of their chairs, the Panton designed by Verner Panton, was in a James Bond Movie. I was very young at the time and I would watch these movies just to dream about being in those super chic & dynamic spaces, dreaming that one day I would live in spaces like that as well as design super chic interiors. Of course at the time we didn’t have internet to Google the image, but a few years later I came across to its manufacturer name – VITRA!

But back to Vitra’s stand in the Milan fair – once again they surprised me for its display simplicity. Instead of having their products as if you see them in a museum or gallery, they recreated home environments. I believe everyone who came across to that stand wished to grab everything and take it home. Each space was within a white cube (like a gallery) but so meticulously displayed it looked like someone was about to arrive, seat down, serve a glass of wine and relax for a moment. Beautiful. Just beautiful.

For seconds the concept reminded me Tracy Emins’ “My Bed” installation, though with a more aesthetic approach, if you know what I mean.



Quite masculine space, but with so many men living on their own, I'm sure many got inspired.





I could buy every single product by them and I’m sure I would never get tired of it. Plus it’s an investment, and we all know it.

Click here to know more about the stand.

Apologies for my shots quality. I didn't have my camera with me. Had to shoot it with my iPhone.

Poltrona Frau @ Milan Fair 2010.

Poltrona Frau wasn’t in the fair like everyone else. They were in Durini Street, Milan's centre where apparently furniture showrooms gather. Their collection was spread in 2 spaces: on the ground floor the brightest collection and on the lower ground floor a more classic colour collection.

Once again, the pallet was quite bright: turquoise and red - a very sexy combination.

Check out the rug - stunning! It had this very old look (though I don't thing it was) bright colours, washed and very baroque inspired.

If you’re looking for a leather sofa, Poltrona Frau is indeed the one to look for. Their heritage is unmistakable.

Even with such splash of colour the brand doesn’t lose its elegance.

What I want to enhance here is the headboard detail: next to perfection.

Showroom overview.

For some reason I love to compare interior design to fashion, and for me button down sofa is like the Birkini by Hermès - a must have classic.





Modello 261c – Museo Storico Poltrona Frau, 1918 (Tolentino, Italy)

Contact European Design Centre for more details.

Interlübke @ Milan Fair 2010.

Interlübke’s display was beautiful as always. They were the most conceptual and pretty display in the last two international fairs I’ve visited. Amazing how they send the message so well with their fitted furniture, which can be used in any space, whether residential or commercial.

Music was the theme, but more than that I like the colour message: Golden Age is really back, and I’m loving it so much - in every sense of the word, actually.





This is a great photo, isn't it?



Please click here to see their stand in Germany last January. My post is more informative and you can see how versatile a fitted brand can be.

If you’re in London and need more info, contact European Design Centre at the Contract Sales Department.

Edra @ Milan Fair 2010.

Silver? Forget silver! We are back in the Golden Age.

Edra is more than a furniture company: It is an Art Design Brand.



My favorite chair by Campana Brothers – love this golden finish. It's amazing the way this duet translate via design the Brazilian culture.

Check Edra’s Museum.

Missoni @ Milan Fair 2010.

I've no words to introduce Missoni. It's such a unique brand.
Whether we're looking at a dress or a chair by this ultra chic brand, we know straight away its pedigree.
Fabric colours and textures say it all - we can feel it.
Indulge yourself with the Missoni world.












{Next Stop}

Kenzo @ Milan Fair 2010.

In case I didn’t have the opportunity to say how much I love Japanese design & architecture, I then take this opportunity to say so.

It’s amazing the way it celebrates so well colour & forms. Its simplicity is outstanding. I don’t think anyone can celebrate aesthetics so beautifully.



Spaces are poetic and delicate, although engaging.
Colours are always rich but with a very calming message.
Forms very rectilinear yet quite inviting.




Kenzo stand was closed to general public. Only with invitation you could get in, reason why I don’t have many photographs. Next year I will make sure I’ll get one. But for now, enjoy. Get inspired.

{My design inspired by Japanese beauty}

Somewhere @ Milan Fair 2010.

I'm afraid I can't remember the name of this stand. Actually, I didn't even looked for its name. What really grabbed my eye and important at that very moment was its composition - the light was perfect and the Platner armchairs were beautifully displayed, as if they were somehow lost in space waiting to be replaced.


The raspberry shade was so intense you couldn't just walk away without recording it.

Gandia Blasco @ Milan Fair 2010.

Gandia Blasco is a Spanish outdoor furniture company which has been leaving their stamp all over the world since 1941. In 1996 they launched the first outdoor furniture collection. You can find it in hotels, restaurants and cafés, gymnasiums, beach clubs, private houses and in very particular space like the Hugo Boss Showroom in Firenze, Italy.

- Simplicity is their way of being distinguished -

New Collection - FLAT by Mario Ruiz

Made of thermolacquered aluminium and polythylene. Polyurethane foam rubber and visco-elastic. Removable fabric covers.

Collection composed by 16 items.

New colour - Bronze





Precision in detail. I love this collection curves.

For more details, contact EDC in London.

More Outdoor Furniture.
Roda